What is Enterprise Web 2.0?
Most technologists segment the Web 2.0 market between “consumer” Web
2.0 technologies and “business” Web 2.0 technologies. So what does
Enterprise 2.0 include then?
Well, what it doesn’t include is consumer services like Blogger, Facebook, Netvibes, and Twitter,
says Forrester. These types of services are aimed at consumers and are
often supported by ads, so they do not qualify as Enterprise 2.0 tools.
Instead, collaboration and productivity tools based on the concepts
of web 2.0, but designed for the enterprise worker will count as being
Enterprise 2.0. In addition, for-pay services, like those from BEA
Systems, IBM, Microsoft, Awareness, NewsGator Technologies, and Six
Apart will factor in.
Enterprise marketing tools have also expanded to include Web 2.0
technologies. For example, money spent on the creation and syndication
of a Facebook app or a web site/social network widget could be
considered Enterprise 2.0. However, pure ad spending dollars, including
those spent on consumer Web 2.0 sites, will not count